Location and Mobile Applications in the Modern World

Mobile devices are changing the way we experience the physical world, from personal usage to work applications. On June 7th, 2010 Pegshot Co-Founder Phil Thomas DiGiulio (@holaphil) opened Internet Week NYC along w/ three panelists who, working with brands, successfully use mobile media to share information in new and innovative ways. The conversation focused heavily on the exponentially growing field of location-based marketing/advertising and covered topics including food, travel, branding (large and small), and real estate (local). Here is the Livestream video from this event:

Speakers included:
Food & Brands: Jason Anello, Creative Director at Manifold, Co-Founder of http://forkingtasty.com (@jahnello)
Real Estate: Matthew Shadbolt, the Director of Online Marketing at the Corcoran Group (@corcoran_group)
Travel: Brian Simpson, Director of Social Hospitality at the Roger Smith Hotel in New York City (@BSIMI)

Video: To Check-In or Not To Check-In?

On July 22, 2010, marketing professionals and social media communicators came together to watch Yelp, TriOut and Pegshot discuss both the challenges and opportunities for location based social networking. The event was hosted by MITX (the Massachusetts Innovation & Technology Exchange) and panelists included:

- Phil Thomas Di Giulio - Co-Founder, Pegshot.com
- Leighann Farrelly - Marketing Director, Yelp.com
- Wayne Sutton - Business Development & Marketing Strategist, TriOut

Mike Schneider of Allen and Gerritsen moderated the panel and led a lively discussion essentially focusing on three topics:
- How can a brand or business owner activate these LBS?
- What is the purpose/value of a check-in?
- Why should marketers and business owners work with this information?

The following video is footage we captured from the MITX event. Feel free to share. We only ask that you please credit us here. Thanks and enjoy!

To Check-In or Not To Check-In?

Pegshot Co-Founder, Phil Thomas Di Giulio will be speaking July 22nd in Boston @MITX on the state of location based services. If you're in Boston tomorrow, come on down and join the conversation! For tickets and complete details visit the MITX website. Summary below...

To Check-In or Not To Check-In? The Opportunities of Location Based Social Networking

When: 8:00 - 10:00 AM - Thursday, July 22 2010

Location:
Microsoft New England Research & Development Center, 1 Memorial Drive, Cambridge MA (view map)

Event Description:
Become a mayor, collect a coveted item, create a picture storyboard of where you've been - location based social networking (a.k.a. "LBS") is fun, but is it more than just fun and games? Like the early stages of Twitter, LBS has its challenges (stability, adoption rates, etc.).  But - whether it be lead generation, loyalty or business intelligence / data visualization and segmentation - the potential for businesses and marketers to leverage the power of location based knowledge is significant.

Join this discussion, designed for marketing professionals and social media communicators who need a clearer understanding of the platforms and opportunities of location based social networking. Learn more here >

Speakers:
- Mike Schneider - VP, Director Digital Incubator, Allen and Gerritsen (moderator)
- Phil Thomas Di Giulio - Co-Founder, Pegshot.com
- Leighann Farrelly - Marketing Director, Yelp.com
- Wayne Sutton - Business Development & Marketing Strategist, TriOut

 

Pegshot Co-Founder Speaking on Local, Mobile and Social Convergence

Pegshot Co-Founder, Phil Thomas Di Giulio (@holaphil) will be speaking on July 14th in San Francisco about local, mobile and social practices in real estate marketing. If you make it to the Real Estate Connect Conference next week, come by and say hello. Full details on the panel below.

How the Local + Mobile + Social Convergence Will Rock Your Marketing World
INNOVATION TRACK 2: Technology and Media
Wednesday, July 14 2010
2:00 pm - 2:45 pm

Event Description:
Soon, your Website will no longer be your most important online touch point. Learn how to think beyond the homepage and engage people where they are.

Moderator: 
Gahlord Dewald, President/Janitor, Thoughtfaucet (@gahlord)

Panelists:
- Phil Thomas Di Giulio, Co-Founder, WellcomeMat (@wellcomemat) & Pegshot (@pegshot)
- Stephen Hood, Co-Founder, Blockchalk, (@blockchalk)
- Darian Shirazi, Founder & CEO, Fwix (@darian314)

 

Pegshot for Events

Pegshot is an easy way to turn every attendee into a promoter of your event and build your customized video and photo gallery, a living/breathing history of each of your events. For event organizers, Pegshot means instant visibility within the real-time/social web and a very efficient way of organizing/collecting videos and photos for each of your events. 

Here's how it works: 

1. Quickly Add Your Event Within Our System
Using our easy-to-use event system, create an event on Pegshot in minutes!

 

2. Select a Location for Your Event and Allow Users in the Area to Peg Shots
Type in an address, select your location, and your event will come up in our interface to any device in an area!

 

3. Brand/Customize Your Event Landing Page & Upload Ads with Outbound Links
Design your Pegshot Event Page exactly how you want it. Even match your Twitter page design!

 

4. Promote Your Real-Time Media Campaign and Build Your Team of Contributors
Pegshot provides you with a custom registration page for you to gather as many contributors as possible.

 

5. Capture Your Event in Real-Time
Now, all Pegshot users in the vicinity of your event can promote your event in real-time and attach videos and photos to your custom landing page.

 

View Examples: 
- Mashable Media Summit 2010 (New York, NY) 
- Techcrunch Disrupt 2010 (New York, NY) 
- NAR MidYear 2010 (Washington D.C)